Hi. My name is Adam Kirby and this is my LRF blog. I've been angling for nearly 30 years now. The first 20 of which were almost entirely focused on sea angling, fishing around my home town of Portsmouth. I still regard myself as a sea angler, but the boundaries have blurred a little. Probably best described as an all-round lure angler these days. Across both freshwater and salt. I've had decent success on the freshwater lure competition scene where I transferred my ultralight, LRF approach to targeting Perch on the inland waterways. If you've not tried this yet, you must give it a go. In 2015 I was crowned 'British Street Fishing Champion'. I've always enjoyed the variety of fish species available in the sea and I've worked hard to catch over 30 UK saltwater species on lure. My motto is simple. “Fish for what’s in front of you. Big or small, love them all.”